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About UsWhat is 40-30-30?Become a SuccessEat Like a CelebrityBest Guarantee AnywherePay Less, Get More

We’re Real People

People tell us one of the best benefits of FormulaZone membership is the personal attention that you only get from a small company.

Cale and Karen

I'm Cale Bergh. My wife and I have built, and continue to run, the FormulaZone Web site as a true family business.

At FormulaZone you'll never get a computer-generated response. When you send an e-mail with a question, one of us is going to give you a prompt answer.

All I Wanted Was More Variety

Several years ago we had been following the healthy nutrition plan found in The Formula by nutritionists Gene and Joyce Daoust. We loved the program. Our energy levels increased, our overall feelings of wellness increased... and the pounds kept dropping.

We knew we were going to eat like this for the rest of our lives. We also knew that we were growing tired of the menus in the book. How many times can you eat the same things and stay enthusiastic about the program?

We looked for alternatives. We found, and started using the recipes from Dr. Barry Sears The Zone Diet, but soon got tired of the limited number of meals in Dr. Sears book, too.

The Next Step Was More Simplicity

It didn't take long for my kitchen to look like a disaster site with cans and packages all over the counter.

I had my calculator and notepad. I'd go through a recipe, calculate the calories and 40-30-30 balance. I'd make an adjustment. Of course, I'd have to re-calculate the effect of the adjustment. Unless it had been a lucky guess, I'd make still another adjustment.

After having gone through the same set of recipes more than three times each, I determined to find a better way.

Sharing The Excitement

I built the Zone Recipe Builder, and shared it with a few friends, who quickly started suggesting other tools. Four years ago I started building those additional tools, and the FormulaZone site was born.

FormulaZone is not the official Zone Diet site, but we are the original. We needed it to be easy, so we intentionally made it different from other diet sites. When you compare us to other sites and check the differences, we're confident you'll choose us!

And Finally - We Try Harder

We are customers, too, and it drives us crazy when we get poor customer service. We promise that when you need our help and attention, you'll get it.

But we're not the only real people. There are all of our successful members who's lives are better because they're following the program.

Who knows? Maybe you'll be our next success story.

Care to learn what happens when you start FormulaZone?


How much could you lose?